Work / The Basics Woman

The Basics Woman

A wellness brand selling to the most informed woman in India. She reads the label, checks the study, and scrolls past anything that smells like an ad. Trust is the only currency here.

Client

The Basics Woman

Industry

Women's Wellness · D2C

Scope

Performance Statics

Channels

Meta & Google

Before &another

One product. One angle. On repeat.

The design language before us was flat — the product, photographed different ways. For an audience that buys on trust, proof and relatability, that's wallpaper. So we tore it up and went wide. Hundreds of concepts wide. Five of the buckets:

BUCKET 01

Clinical proof

TBW — 89% improvement in acne, clinical study
TBW — clinical proof static
TBW — clinical proof static
TBW — clinical proof static
BUCKET 02

Native & UGC

TBW — UGC ask-me-anything story
TBW — POV you finally fixed your bloating
TBW — reviews static
TBW — before/after testimonial
BUCKET 03

Personas

TBW — it's time we took menopause seriously
TBW — persona static
TBW — persona static
BUCKET 04

Insecurities

TBW — hairline static
TBW — frizz static
TBW — visible difference static
BUCKET 05

Pattern breaks

TBW — pattern break static
TBW — pattern break static
TBW — pattern break static
TBW — hormone brew static

What happened next

Not 1. Not 10. Hundreds.

Different concepts started resonating with different women. Reach went up, conversions went up, and every consumer pain point got answered — in not one, not ten, but hundreds of different ways.

Reach ↑ Conversions ↑ Every pain point, answered
89% improvement in acne ✦ It's time we took menopause seriously ✦ POV: you finally fixed your bloating ✦ How did you deal with constant hair fall? ✦ Ask me anything ✦

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Statics like these, for your account.

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